5 Tips for Building a Brand for your Farm with Stacie McCracken

Here’s a glance at this episode:

• [03:56] The Venn diagram of branding explained.
• [05:27] Stacie explains what it means to brand your farm.
• [07:03] How branding can separate your business from generic brands and commodities.[08:02] Stacie dives into why branding is important and what makes for a great brand.
• [11:46] Why not every farm has to have a brand identity.
• [16:12] Why it’s critical to start with your why.
• [17:11] Stacie explains how to determine what social media platforms your farm business should use.
• [24:10] How to get started posting content consistently.
• [25:58] Why some social media metrics are just vanity numbers.
• [28:17] Some basics about starting a website.
• [29:14] Time and monetary investments to consider.
• [30:15] Stacie explains how email marketing can be a powerful tactic to reach customers and stakeholders.

Bios

Guest: Stacie McCracken

Stacie McCracken is the owner and founder of McCracken Consulting. She started her marketing agency in 2017 to support agricultural companies with their communications and marketing. From social media, to websites, to podcast hosting, McCracken Co. helps agricultural businesses across the U.S. grow success with their stakeholders.

Host: Brenna Finnegan

Brenna has been an account officer serving Lorain County for three years. She’s worked in the agricultural industry for over 16 years with experience in livestock production, specialty crop production, seed production and processing/distribution. She grew up on a small family farm raising row crops and cattle. She currently has her own herd of beef cattle that she breeds and sells as show stock calves for 4-H and FFA members. At AgCredit, Brenna enjoys being able to work directly with the local farmers and especially helping young farmers achieve something that they didn’t think they could.

Host: Libby Wixtead

Libby has been an account officer for seven years serving AgCredit members in Marion County. She grew up on a 200-acre grain farm and was very active in 4-H and FFA. Today, Libby and her husband operate a 2,400-head swine finishing barn. Her favorite thing about working at AgCredit is working with local farmers from the same area where she grew up and seeing their operations thrive. She loves working in agriculture and helping her customers be successful year after year.
 

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