Skip to main content

Social Media Tips and Tricks for Ag Businesses with Kayla Laubacher

 

Here’s a glance at this episode:

  • [01:44] Kayla introduces herself, how she got into marketing, and her background in agriculture.
  • [03:31] Kayla shares the story of how she married into family farming and how their agritourism and pumpkin business started.[08:38] Kayla summarizes what social media is, the different social media platforms, and how to decide which ones to be on.
  • [11:40] Answering questions on what to post on social media, Kayla presents some content ideas.[14:02] Kayla explains what the algorithm is and how it works.
  • [17:01] Kayla gives advice on how often to post.[19:12] Kayla explains why having a website, a Google listing, and an email list are all important.
  • [22:37] Discussing batch content creation, Kayla explains how this approach works so that you can schedule posts ahead of time.
  • [27:46] Kayla shares some of the tools she uses to help her create and post content.
  • [32:48] Kayla gives advice on how to best respond to “keyboard warriors” and “internet trolls.”

Bios

Guest: Kayla Laubacher

Kayla Laubacher has been part of the AgCredit marketing team for 10 years. She also owns a pumpkin business with her husband and in-laws giving her experience in family farming, agritourism and social media for farm businesses.

Resources mentioned in this episode:

Connect with AgCredit on Facebook, Twitter and Instagram

Share questions and topic ideas with us:

Email podcast@agcredit.net
 

0
0
0

Subscribe

Never miss what AgBizInfo has to offer. Stay in the know with the latest and greatest content straight to your inbox.

Agbizinfo.com needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy.

Find Your Lender

Farm Credit supports rural communities and agriculture with reliable, consistent credit and financial services, today and tomorrow. We are a nationwide network of customer-owned financial institutions that provide loans and financial services to farmers and ranchers, farmer-owned cooperatives, rural homebuyers, agribusinesses and rural infrastructure providers.

Find Your Lender