Social Media Tips and Tricks for Ag Businesses with Kayla Laubacher

Here’s a glance at this episode:

• [01:44] Kayla introduces herself, how she got into marketing, and her background in agriculture.
• [03:31] Kayla shares the story of how she married into family farming and how their agritourism and pumpkin business started.[08:38] Kayla summarizes what social media is, the different social media platforms, and how to decide which ones to be on.
• [11:40] Answering questions on what to post on social media, Kayla presents some content ideas.[14:02] Kayla explains what the algorithm is and how it works.
• [17:01] Kayla gives advice on how often to post.[19:12] Kayla explains why having a website, a Google listing, and an email list are all important.
• [22:37] Discussing batch content creation, Kayla explains how this approach works so that you can schedule posts ahead of time.
• [27:46] Kayla shares some of the tools she uses to help her create and post content.
• [32:48] Kayla gives advice on how to best respond to “keyboard warriors” and “internet trolls.”

Bios

Guest: Kayla Laubacher

Kayla Laubacher has been part of the AgCredit marketing team for 10 years. She also owns a pumpkin business with her husband and in-laws giving her experience in family farming, agritourism and social media for farm businesses.

Resources mentioned in this episode:

• 5 Tips for Building a Brand for your Farm with Stacie McCracken
• Creating Community through Social Media with Zoe Kent

Connect with AgCredit on Facebook, Twitter and Instagram

Share questions and topic ideas with us:

Email podcast@agcredit.net