8 Social Media Tips & Tricks For Your Agribusiness

2min Read

AgCredit Marketing Coordinator, Kayla Laubacher, has a unique background in both marketing and agriculture. In this podcast episode, she shares her story of studying and working in marketing to marrying into a family farming business with a successful agritourism venture. With her passion for both fields, Kayla brings a wealth of experience to the table for anyone looking to build an online social media presence for their business.

Here are 8 social media tips and tricks:

1. Start with your why 
 

When creating a social media page for your business, start with your “why.” Think about your goals, who you are trying to reach, and what problem you are solving for your target audience. “It all really comes back to your goals,” says Kayla. “Don’t create a Facebook page just to have one.” Ultimately, creating a social media page should serve as a tool to share about your business.

2. Choose the right platform 
 

Selecting the right social media platform for your business should be based on your goals and your target audience. For example, while Facebook and Instagram are popular platforms, it’s crucial to consider the generational differences and preferences of your audience. You might reach a broader audience by being on multiple platforms, but the content you share on each platform should be tailored to fit that channel’s unique format.

3. Create content 
 

“Literally anything can be content,” says Kayla. “What might seem boring and average to you may be interesting to your customer.”

Take photos of what you are working on, share behind-the-scenes clips, and share your story. People want to know the person behind your farm or business, and it’s one of the best ways to create engaging content. “Social media gives you another platform to share your story, talk about agriculture, and educate people,” says Kayla.

4. Post consistently 
 

The key to posting on social media is consistency. Whether you post once a week or everyday, a consistent schedule is ideal. Use a posting cadence that is manageable for you. Whether you use a hard copy calendar or a digital one, keeping track of what you want to post will help you in the long run.

5. Batch and schedule content 
 

Batch content creation is a great way to create a bunch of content at once. By compiling photos, videos and content ideas for future use, you can save time when you go to create your content. This is also great for scheduling posts ahead of time. Using tools like Facebook’s Meta Business Suite or other social media scheduling apps, will save you tons of time, help you stay organized, and allow you to be more productive in other areas of your business.

6. Use free tools 
 

One of Kayla’s go-to tools for creating social media content is Canva. Canva is very user-friendly and offers a free and paid version. With Canva, you can use pre-made templates to customize posts with text, graphics and photos. Additionally, this tool has a feature that allows you to resize graphics, which is super helpful for posting on different social media platforms. Canva even includes an AI writing feature that can be used as a starting point for writing content or gathering content ideas.

7. Handle negative comments 
 

It’s important to respond quickly to negative comments. “Respond as positively as you can on the public post, but then take that conversation into a private message,” says Kayla. Taking the conversation “offline” will help you resolve the issue in a private and professional manner. It’s also important not to ignore negative comments. By taking the time to respond, especially in the agriculture sector, it gives you an opportunity to share why you do things a certain way and help people without an agricultural background understand better.

8. Create a website 
 

Lastly, have a website and an email list as backup to your social media platforms. Create a simple one-page website with a brief overview about your business, its location, hours of operation, and include a way for people to contact you.